Today a highly recognized brand which develops and offers quality and innovative merchandise, Brookstone’s product is distributed through a multi-channel platform of retail, wholesale, catalog and E-commerce. The signed Letter of Intent with Bluestar supersedes the previously-announced, $35 million proposal made by Authentic Brands Group, and is subject to negotiation of an Asset Purchase Agreement.Bluestar’s approved stalking horse bid is subject to higher and better offers in the auction to take place on September 26, 2018.
The Brookstone brand and intellectual property were acquired by Bluestar Alliance in October 2018 and the brand is being licensed to a host of best-in-class licensees. NEW YORK, Oct. 8, 2018 /PRNewswire/ -- October 1, 2018, Bluestar Alliance was selected as the winning bidder for the Brookstone intellectual property and related assets after a robust auction process. “Our key focus categories include wellness, home, travel, entertainment, gifting, new tech and corporate sales, many of which are similar to those of Brookstone,” said Ralph Gindi, COO of Bluestar Alliance, which manages a current portfolio of over 250 consumer brand licensees and a growing branded retail platform of over 100 stores worldwide.Bluestar said it would plan to grow Brookstone’s presence in premium airport locations and wholesale channels and will continue to grow the e-commerce platform.©2001-2020, homeworldbusiness.com and ICD Publications, Inc. MERRIMACK, N.H., Sept. 07, 2018 (GLOBE NEWSWIRE) -- Brookstone® Company, Inc. today announced that it has signed a Letter of Intent with Bluestar Alliance, LLC to acquire the brand assets of the company and to serve as a stalking horse bidder in Brookstone’s Chapter 11 restructuring. The deadline to submit competing bids is September 20, 2018.Founded in 1965, Brookstone is a U.S.-based product developer and retailer of wellness, entertainment, and travel products that are fun to discover, smart to use and beautiful in design. Cannot be reprinted without permission of homeworldbusiness.com and ICD Publications, Inc. bebe stores, inc. Brookstone, the iconic American brand founded over 50 years ago in "We are excited to begin renewing Brookstone's innovation and its flow of new products to the market," stated "Apex Digital is a great partner to run the Brookstone website and airport stores," said "With Bluestar Alliance's tremendous domestic and global presence across multiple brands and categories, our new licensing partnership will yield significant results for all of our constituents," said Apex Chairman "This marks our first step out of the traditional history of Apex as an importer and manufacturer into multi-channel retailing," said "Bluestar and Apex are extremely talented and capable teams," said outgoing Brookstone CEO Piau Phang Foo, "and they're well positioned to grow the iconic Brookstone brand in airport, online and ever-expanding retail channels. Announces Partnership with Bluestar Alliance LLC in the Acquisition of the Brookstone® Brand and Related Assets October 29, 2018 GMT BRISBANE, Calif.--(BUSINESS WIRE)--Oct 29, 2018--bebe stores, inc. (OTCQB: BEBE) (the “Company”) announced today that it has partnered with Bluestar Alliance to acquire the Brookstone ® brand and related assets. Brookstone’s legacy of Quality, Innovation and Solution-oriented products span across a broad range of categories.© 2019 Bluestar Alliance, LLC.
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