I feel like we're making a tremendous progress in that respect.Parker predicts that the next 12 months will see a ramping up of the use of data analytics to inform product design and capabilities going forward:Then it's actually impacting how we manage our supply chain in our manufacturing flexibility in response time. The four stocks now trade between 23-times the next year's expected earnings (Walmart) and more than 29-times (Nike), compared to about 17.5 for the S&P 500 as a whole.The companies range from $100 billion to $340 billion in market value, so in part the stocks benefit from a broader preference in a mature bull market for companies of heft that can preserve value over the very long term. For example, the Nike Certified Athletes program turned selected Foot Locker associates into Nike experts. We see great potential on this approach, and you'll see a lot more of it across our key cities.There’s also investment in innovative tech, such as Augmented Reality:Digital innovation also allows us to push the edges of new immersive experiences whether that's in our own channels, or through partnered retail or social media platforms. It's fundamentally shifting our entire company.Digital is allowing us to realize our vision for smart retail to remove friction and personalize experiences through the intersection of digital and physical environments. It's predictive demand planning. Full interview with Mark Parker Nike is trying to take disruption in the retail world as an opportunity to sell directly to consumers. The market has determined that part of Disney is worth something close to what Netflix is, and its entertainment factory will thrive for decades thanks to strong, direct connections with customers.While a bit apples-and-oranges, strategist Michael Hartnett of Bank of America Merrill Lynch notes that "Walt Disney [is] now bigger than market cap of top 5 Eurozone banks (BNP, Santander, ING, Intesa, Credit Agricole). We want to hear from you.Sign up for free newsletters and get more CNBC delivered to your inboxGet this delivered to your inbox, and more info about our products and services. For example, at venues during Kendrick Lamar’s recent tour, we triggered SNKRS stash drops to make his Cortez Kenny III shoe available exclusively to his fans who are at the show. Especially given the new digital efforts Disney and Walmart are embracing are less profitable and predictable than their proven core businesses?At this point, the pullbacks in these beloved stocks of the anointed consumer-company elite represent minor slippage in powerful uptrends. Our work with Tmall continues to set the bar for how we co-create shopping experiences through mobile and social.

But did the stock reaction also raise the prospect that investors have been a bit too aggressive in upwardly revaluing these elite undisrupted names?Walmart shares popped to a new record high Thursday morning on the upbeat results, then reversed lower and by midday Friday had shed 5% from that peak price.Disney, too, surrendered almost half of the 7% gain logged Wednesday on its Disney+ subscriber release. They are financially potent enough to make heavy growth investments while also buying back plenty of stock and paying decent dividends.Beyond that, these companies have been seen from time to time as potential victims of disruptive industry and consumer changes: Disney under assault from cord-cutting and streaming video; Walmart at the mercy of Amazon; Nike outmaneuvered by Adidas's viral marketing and with less control over online sales; Starbucks unable to handle traffic from online ordering and subject to upstart attacks in China.Last week, Disney's push to disrupt itself with the Disney+ streaming service was a booming success, with more than 10 million day-one subscribers and a storm of positive buzz that the company will instantly achieve scale in a business created and dominated by Netflix (whose shares are down 30% from their 2018 record high).Never mind that Disney acquired Fox assets for $70 billion at a full valuation, or that its investments in content and technology mean profits are projected to be flat in the just-started fiscal year.

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