'Western Force' was chosen as the name, which best reflected the franchise's location (state) and its 'values of strength, energy and community'. By the end of the first season, the Force finished with the highest crowd average out of all the Australian teams, despite finishing in last place, the fans still came out to see For the first four seasons, the Force played all of their home games at Between 2010 and 2011 the State government developed a masterplan for an improved rectangular stadium and then completed a business case which saw $88million dollars allocated to the first stage which was to include a new permanent East stand, new lights, two video replay boards, LED signage at pitch level, replacement of the playing surface and replacement of the south scaffold stand with new scaffold. By the time pre-season had started, the Force had 16,000 members. When membership was officially launched in July, more than 13,000 were registered, with around 400 companies expressed interest in hospitality packages. On 19 April, RugbyWA unveiled the franchise team name as well as the logo, at a reception at the Burswood International Resort in Perth. The logo was unveiled to be a black swan, which is the state's traditional insignia. The team played the Eye-witness accounts stated that the players had mishandled the animals, including trapping and throwing them, though none were known to be seriously injured. A Project Definition Plan was then completed and following this, the government allocated a further $7.14million to add corporate amenity including 48 corporate boxes and a 250-seat BBQ deck to the new Eastern stand. In the space of weeks, 10,000 people had registered. The Force were one of the most financially stable of all the clubs prior to the ARU decision.
Australian Rugby Union CEO Gary Flowers told the media that "people power" was a key factor in Western Australia being awarded the franchise ahead of Victoria. RugbyWA's two elite development squads just below full-time professional level are the Western Force A and WA Under 19 teams. The home jersey was unveiled on In March 2018, a new renewed Western Force changed their logo and jersey. The Force previously played in The bid for entry into an expanded Super 12 competition started in the early 2000s, when in 2002, a group was formed to oversee developments in the push for a new Australian franchise.
Haig Sare returned to play for the Force at the end of Season 2008 once his injuries healed. The Force were invited to participate in the 2020 domestic Super Rugby competition, after the ARU backflipped on a previous decision to axe them 2 years earlier. The logo was very similar to the previous logo, this came after being axed from their most recent season of Shortly after RugbyWA won the fourth Australian franchise, an on-line register was set up for members to record their interest.
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